I think most of Love Life's billboards miss the mark, although they are well designed and have a positive message . Many of them are confusing, and seem to be really brand focused. It's all based on their corporate research though.

Here's a link to one of their more typical billboards: http://www.gpsa.co.za/Jokes/Zuma/z_takeashower.jpg

Seems kind of ineffective to me.

WIth all due respect Mr Andrews, mistaking Prime Minister Meles for Isias Afewerki of Eritrea, isn't quite as simple as you put it, especially for a professional Journalist such as yourself who spent years in Ethiopia, but whatever you say, sir! Typical of Europeans, in the way they cover the African news. It isn't flattering for your to suppose that the two are cousins. Why? Irrespective of your opinion of Prime Minister Meles, he is a highly respected hero for many Ethiopians such as myself, who look up to him, so I don't appreciate your patronizing assumptions! You should cover events, the news and people objectively and professionally! That is the hallmark of a great Journalist. I have read your blogs over the years, and often than not you seem to have a simplistic view on complex African issues, and at times rather patronizing, that is disappointing. I think you should dig deeper into these extremely complex societies that you live amongst, and try to understand all diverse points of view before you cover these stories, but that's just my opinion. With that I offer my apology, for being that critical of you, but you seem to represent a vast majority of Western Journalists who cover African news with very little understanding of it, and that is sad!