November 7, 2006
Use Shell or else
At the moment I can only assume that it says something like - Use Shell or this will happen to your car.
Or could it be anything to so with Ethiopia's scarily high rate of road accidents?
According to the World Health Organisation, Ethiopia has the highest rate of fatalities per vehicle in the world - quite an achievement when you realise that there are only 1.5 vehicles per 1,000 Etihopians.
UPDATE: Thank you brother, abe, Tazabeo and Abebe. Apparently the slogan means something like "A second's patience can save your life and property".
Posted by aheavens at November 7, 2006 8:42 AM